  
Graham Webb Nolita Hair Care
From New York to L.A., London to Tokyo, once quaint and quiet neighborhoods are now exploding with funk, fashion, and creativity. Within the streets of these new urban deltas lies a pulse that beats strong, energy like no other, a refined sophistication with the ultimate urban edge. It is these very places that have inspired the hottest new hair care line to hit the streets... NOLITA hair products.
Getting its name from a hip urban Mecca just North of Little Italy in downtown New York City, Nolita exemplifies a place where there are no limits, no boundaries. It's all about the mix of street fashion and sophisticate style. The raw and refined. Nolita is both frenetic and fabulous. And, most importantly, it's like nothing you've seen before.
The Graham Webb Nolita Hair Care Collection was designed for those ready to embark on the ultimate urban adventure. The collection's five product debut includes Moisturizing Shampoo for urban purification and pollution protection; Moisturizing Conditioner for the ultimate in metro moisture and power detangling; Grit Gel for beach hair, city style; Molding Clay for uptown hold, downtown style; and Hair Spray that provides straight-up hold for style survival.
Ands, Nolita isn't just another pretty face. Each product contains Venuceane (pronounced "ven-ew-shun"), a revolutionary new antioxidant ingredient that stop city aggressors in their tracks.
Venuceane offers ultra protection from oxidizing forces that can fade and weaken hair. The result is healthy, soft, shiny hair that can survive just about anything.
From cleansing and conditioning to styling and finishing, and Nolita product is packaged in a unique artistic creation that melds a distinctly chic, urban design with a product that performs beyond all expectations.
Here are all of our Graham Webb Nolita Hair Care Products
Moisturizing Shampoo Nolita Moisturizing Shampoo - Get rid of urban grime and protect your precious hair from pollution with Nolita Moisturizing Shampoo. Reduces static and frizz; plus, it leaves hair shiny. This stuff works.
Moisturizing Conditioner Nolita Moisturizing Conditioner - Get soft, super shiny tangle-free hair that Marcia Brady would kill for by using Nolita Moisturizing Conditioner. A special ingredient (panthenol) reinforces and strengthens too. All products in the Nolita Hair Care Collection contain Venuceane, a powerful heat-activated antioxidant formulated to protect hair against city-stress and sidewalk aggressors. It blocks free radicals and daily pollutants, and repairs UV damaged cells. Venuceane helps hair stay healthy, protected and looking great. So go ahead... take the city by storm..
Molding
Clay Nolita Molding Clay - For some extreme texture and a ton of hold, try Nolita Molding Clay. Key ingredients include beeswax (to help with the hold) and sunflower (to keep hair soft). Did we mention it washes out with ease? It does!
Curl Definer Nolita Curl Definer - This frizz fighting curl definer activates and revitalizes natural and permed curls while it defrizzes, defines and details crazed curls.
Whipped
Wax Nolita Whipped Wax - Lightweight texture, big city shine. This lightweight, whipped cream wax gives hair natural texture and fierce shine without looking greasy.
Styling
Glue Nolita Styling Glue - Spike it up or lay it down. Create street-severe spikes or simple-chic styles with this versatile styling glue. Goes into the hair with a fluid, pliable consistency and dries off with a firm hold and incredible shine.
Thickening
Serum Nolita Thickening Serum - High volume body builder. Add umph to lifeless locks. Hair will look full of body, full of texture.
Grit Gel Nolita Grit Gel - Get that beach hair, you know the texture that the saltwater, air and sun give your hair (that sexy, natural feel) with Nolita Grit Gel. Seriously, this stuff rocks and is perfect for summers in the city!
Straightening Spray Nolita Straightening Spray - Transform chaotic curls into sleek, straight strands or turn wild frizz into smooth, sophisticated curls.
Hair Spray Nolita Hair Spray - Hairspray that holds without the wet look or crunchy feel? Yes, and it's called Nolita Hair Spray. Contains Venuceane, a powerful heat-activated antioxidant formulated to protect hair against city-stress and sidewalk aggressors. Venuceane helps hair stay healthy, protected and looking great!
Structure Gel Nolita Structure Gel - Vitamin enriched styling gel.This beaded gel is powered with vitamins to nourish the hair as the foundation for fashion-forward style.. Intense shine and hold.
Sheer Texturizer Nolita Sheer Texturizer - This micro-fiber paste adds extreme urban texture and detail with no weight.
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