PureOlogy is currently our most popular hair product line. PureOlogy is for Serious Colour Care for your hair. The formula’s focus on color retention, while improving hair condition and health. All formulas are 100 percent vegan, are never tested on animals and offer an industry first – guaranteed longer lasting hair color! Try it today PureOlogy Hair Products Take the worry out of color treated hair, no color fading. Shampoos, conditioners, styling products that seal in the color, not remove it.

Pureology is a hair care line specifically for color treated hair. It utilizes a technology they coined AntiFadeComplex. Made up of UV-inhibiting, protective sunscreens and antioxidants including Heliogenol, Vitamins C and E and Superoxide Dismutase; it extends the life and vibrancy of color treated hair. In addition, the products contain proteins, certified organic botanicals and is 100% Vegan.

The line includes a hydrating series, a volumizing series, a straightening series and a purifying series. Each series has a shampoo and coordinating conditioner. There are also eight different styling products, two hairsprays and a treatment product.