New Alterna Caviar Products Added

Exciting news!

We have added all the new Alterna Caviar hair products to our website today!

Alterna Caviar

Alterna Caviar Anti-Aging Radiant Smoothing Lotion shields delicate hair and scalp from damage and color fade caused by thermal styling and environmental aggressors

Alterna Caviar Anti-Aging Mousse provides generous hold while restoring healthy-luster to hair

Alterna Caviar Anti-Aging Treatment Conditioner designed to moisturize and rebuild damaged hair. Increased treatment time results in more intense conditioning.

Alterna Caviar Rapid Repair Spray helps repair hair and adds instant shine!

Alterna hair products utilize groundbreaking formulas that set the industry standard for the finest luxury hair care products in the world. They capture the shape of the future by staying one step ahead of technology. Alterna Caviar captures the essence of indulgence. The same standards apply for all their lines. As always, Alterna Caviar takes imaginative leaps to give customers not what they think they want, but what they never thought possible. Born from years of intensive research and development, Alterna’s goal is to continually push the envelope by revealing the latest in hair care ingredients and technologies to shape the future of professional hair care.

Caviar is known to provide significant levels of this life-sustaining source and is rich in proteins, vitamins and minerals. Caviar also has a cell format that is similar to human skin, helping to improve the health of the scalp. By including a caviar extract in some of its formulations, Alterna is able to bring back soft, healthy-looking luster while protecting the hair from the effects of aging.

star TIP from our stylists: In the aging process the hair bulb produces less hair pigment (melanin). The absence of pigment in the cortical layer of the hair makes the hair clear (or grey). Although not scientifically proven, large amounts of the vitamin PABA (found at health food stores) may slow this process. Also supplements of biotin, tyrosine, B-vitamins, cystine, inositol, and choline will produce healthier hair.